Thanks to those of you that came to today's talk. The Starbus project was really an exciting and challenging project for our marketing team and hopefully the lessons we learned will lead to more collaboration! I've attached the slides, as well as two quick follow up items: 1) To follow up on the question of *whether there are other "models" that apply to developing countries*, the person that comes to mind is Jaime Anderson who has written some great articles about his "4 As" model (supplementing the standard "7Ps" in today's slides). There's a few variations of this article (I've attached one of them), but they mostly focus on *Affordability, Acceptibility, Availability, and Awareness.** *It's a great/light read and covers anecdotes about Smart Telecom and Unilever. 2) I also pointed out the *two best ways to connect with the business school are *through: - The Center for Innovation and Entreprenuership<http://www.foster.washington.edu/centers/cie/Pages/cie.aspx>, the director is Connie Bourassa Shaw ( cbshaw@u.washington.edu ). They work with the business plan competition and connecting student groups to innovations within UW. - Tech Transfer <http://depts.washington.edu/techtran/>: They are usually the first people to talk to in order to capture intellectual output from UW research and attaches appropriate intellectual property rights so that UW inventions, copyrighted works and technical information is protected. They also are a great resource for building teams to work on projects. Happy summer everyone, see you in September! -Joe Michiels jmich@u.washington.edu Foster Business School - Class of 2010 On Wed, Jun 10, 2009 at 6:43 PM, Richard Anderson < anderson@cs.washington.edu> wrote:
Just a reminder - even though it is finals week, there will be a Change talk tomorrow.
- Richard
------------------------------ *From:* change-bounces@change.washington.edu [ change-bounces@change.washington.edu] On Behalf Of joe michiels [ jmich@u.washington.edu] *Sent:* Saturday, June 06, 2009 5:04 PM *To:* change - Mailing List *Subject:* [change] Starbus Business Models presentation on Thursday 6/11, CSE 303 @ Noon
Hi everyone, just wanted to promote our presentation at the upcoming Change Weekly Meeting <http://change.washington.edu/about/events/>: Starbus Business Models. The semester may have come to a close, but this talk will hopefully be a fun and entertaining look at the process of taking a current Change research project and evaluating business models to support it.
We will discuss a semester-long effort that took the Starbus work as the foundation for a marketing plan project at Foster Business School (for an Advanced Marketing class). The takeaways will include "What happens when research projects are vetted for profitability?", "What's the difference between ethnographic research and market research?", and "Which is harder: Talking to Kyrgyz marshrutka drivers or MBA students?"
Same location and time as always: Paul Allen Center (CSE) Rm 303, Noon-1pm, Thursday June 11th <http://change.washington.edu/about/events/>.
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