PATH Brownbag presentation Friday, Aug 22, noon-1 pm PATH, Room 226 2201 Westlake Avenue, Suite 200, Seattle Projecting Health Endline Data Results Michelle Desmond, Sudip Mahapatra, Kiersten Israel-Ballard, PATH Richard Anderson, University of Washington This talk will present the results of a recent survey conducted to evaluate the impact of Projecting Health in Uttar Pradesh India. The survey measured self reported uptake of maternal health practices in three areas: an area receiving the full intervention with mothers groups using videos, an area with mothers groups without the videos, and an area without the videos. Projecting Health What if there was a way to empower communities to develop and produce their own education programs to directly influence health behavior? PATH and our partners are advancing a groundbreaking approach to health education made possible by recent advances in digital technology. Projecting Health focuses on community-led use of digital media to reach families, friends, and neighbors with health education messages, effectively improving health knowledge and behaviors. The new method equips communities with basic skills and low-cost tools for creating and sharing videos that translate into real-time behavior change. When communities drive their own messaging, they magnify the power of persuasion among their peers, accelerating the adoption of healthier behaviors that can save the lives of women and children. Projecting Health is revolutionizing behavior change and could be an effective platform across topic areas, geographies and cultures. PATH is leading the work in this area and we invite you to join as we present endline evaluation results from the Projecting Health Project in Uttar Pradesh, India. This evaluation explored the impact on knowledge and behavior change among women in 5 key health areas: Birth Preparedness, Breastfeeding, Thermal Care, Family Planning, and Cord Care." For more information about Projecting Health, please see: https://www.youtube.com/watch?v=JtIx9Y90w5M; http://sites.path.org/mchn/2014/02/community-led-video-production-to-improve... )