This IHME seminar will be of interest to the mobile data collectors among you. --Abie From: ihmeseminars-bounces@mailman2.u.washington.edu [mailto:ihmeseminars-bounces@mailman2.u.washington.edu] On Behalf Of Dane Boog Sent: Friday, April 20, 2012 9:59 AM To: ihmeseminars@uw.edu Subject: [Ihmeseminars] IHME Seminar 4/25: Dr. Michael Link [Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: IHME Update] Good Morning, I am pleased to announce Michael Link, Chief Methodologist and Vice President for Research Methods, The Nielsen Company as our seminar speaker on Wednesday, April 25th from 3:30PM to 4:45PM (please note the time difference from our normal schedule) at the IHME office in Belltown. Dr. Link's seminar is titled: "Moving survey research to the next level using mobile platforms and social media." New technology development and survey methods enhancement have powered survey research for more than 75 years. Never before, however, has the proliferation, complexity, and growth of technology been as expansive and rapid as seen today. Smartphones and tablets, social networking, as well as application development and metering devices offer survey researchers an array of potential new techniques and approaches for the collection of behavioral, attitudinal, and related data. This includes new modes for administering surveys, adjunct data collection techniques that could augment survey data, and, in some instances, approaches that could replace traditional self-reported surveys with more real-time, electronic data capture. This seminar provides an innovative look at current and potential future uses of new technology devices and platforms. Current applications, known best practices, and cautions will be discussed for a range of new data collection platforms, including smartphones (for surveys, GPS, and visual data collection), Internet-based data capture (beyond Web surveys), and leveraging social network platforms (surveys and other forms of information). The seminar concludes with an examination of some of the impediments to research and development of new technologies within the field of survey research and provides some guidance on how such tools can be developed, tested, and deployed in a more efficient and effective manner. Michael Link is Chief Methodologist/VP for Research Methods at The Nielsen Company, leading Nielsen's Global Mobile Innovation Center. He has a broad base of experience in survey research, having worked in academia (University of South Carolina, 1989-1999), not-for-profit research (RTI International, 1999-2004), and government (Centers for Disease Control and Prevention, 2004-2007) before joining Nielsen. Dr. Link's research efforts focus on developing methodologies for confronting the most pressing issues facing measurement science, including improving participation and data quality, use of multiple modes in data collection, obtaining participation from hard-to-survey populations, and developing mobile and electronic measurement methodologies to supplement or replace self-reports. Along with several colleagues, he received the American Association for Public Opinion Research 2011 Mitofsky Innovator's Award for his research on address-based sampling. His numerous research articles have appeared in leading scientific journals, such as Public Opinion Quarterly, International Journal of Public Opinion Research, and Journal of Official Statistics. Please join us at our office in Belltown (2301 5th Avenue, Suite 600) at 3:15PM for coffee and tea. The seminar will begin at 3:30PM. Best regards, Dane Dane Boog Education Program Manager Institute for Health Metrics and Evaluation | University of Washington 2301 5th Avenue, Suite 600 | Seattle, WA 98121 Tel: +1-206-897-2870 danegb@uw.edu<mailto:danegb@uw.edu> http://healthmetricsandevaluation.org<http://healthmetricsandevaluation.org/> [Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: Description: IHME Logo]
